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Consumer interest in these products is high enough that many have been funded by Kickstarter projects that raise millions of dollars. Startups aren't the only ones making money off the DIY demand. Products from corporate titans such as Google's Nest and Dropcam are also diversifying the market. In most cases these have been acquired, not developed by the big corporations themselves. Investment firms have also spotted an opportunity in the DIY home security market. For example, Sequoia invested early; in 2014, the firm dumped $57 million into SimpliSafe, which offers self installed security systems.mobile alert systems
Part of the strategy seems to be selling the cameras "where the fear of crime is more real than the actual existence of crime. "In this Thursday, June 20, 2019, image made from video, Chris Gilliard speaks during an interview with The Associated Press at an office in Dearborn, Mich. Gilliard is an English professor at Michigan’s Macomb Community College and a prominent critic of Ring and other technology that he says can reinforce race barriers and discrimination. AP Photo/Mike HouseholderThe cameras offer a wide view from wherever they are positioned. Homeowners get phone alerts with streaming video if the doorbell rings or the device's heat sensors detect a person or a passing car. Ring's basic doorbell sells for $99, with recurring charges starting at $3 a month for users who want footage stored.